BRAND STRATEGIST & MARKETING CONSULTANT
STALK ME PLEASE!
Work Samples
I’ve solved marketing challenges with measurable results for big and small companies alike – everything from increasing brand awareness by over 50%, to decreasing cost per acquisition by 100%, to negotiating $200,000+ contracts and partnership deals.
Brand Management
Created brand strategy for and led a team to grow social media, thought leadership, events, and public relations channels. Key wins included significant growth in both the brand and executive team's social media footprints and placements in national and regional publications, including The New York Times.
Performance Marketing
Created strategy for and led a team to support an entire marketing strategy overhaul, including new website design and supporting content. Key wins included podcast interview placements and high-profile demo requests.
My efforts resulted in 50% increases in organic website traffic and 100% increases in LinkedIn engagement.
Brand Strategy
On behalf of Wethos, conducted extensive brand analysis and company-wide rebrand for Playcrafting, to ensure a cohesive, best-in-class brand experience across all customer touchpoints.
Podcast Sponsorship Management
Formulated, sold, and managed unique podcast sponsorship and advertising packages on behalf of Barbara Corcoran’s property, Business Unusual. My efforts resulted in securing crucial advertising revenue as Barbara and her team transitioned to in-house podcast production.
Services included account management, negotiating packages, and data analyses.
Influencer Campaigns
Advocated for, negotiated, and launched OnDeck’s flagship influencer program featuring Shark Tank star Barbara Corcoran. Included national television and radio commercials, public relations and social media campaigns, and blog content.
These channels achieved record-setting performance during the campaign across key company metrics such as social media and web traffic, articles secured and new customers acquired.
Event Management
Extensive management experience in both the private and public space, ranging from large-scale events such as annual meetings, analyst days, road shows, IPO’s, and hosting smaller events such as customer advocacy roundtables and panels.
