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I help early-stage startups accelerate the path to reliable revenue by designing winning customer experiences from first impression through checkout.

Building a memorable brand isn't about your logo.

Kimberly Gordon

Nice to meet you.

I've successfully helped brands endear themselves to their most relevant audience on both the inside and as a consultant for over 15 years.

 

And, I can help you do it too.

Every brand must drown out the sea of competitive noise. My experience gives me an edge in explaining why your brand is relevant to your most important customer and materially better than the current alternative.

Set Brand Strategy

The journey from idea to launch is messy. I thrive creating launch plans and campaigns for first-time and early-stage founders and new teams coming out of stealth mode and are eager to make a splash. 

Go Zero to One 

Smart brands know how to incorporate the “touchy-feely” side of branding (heart) along with crucial KPIs (data) your cap table cares about. Let’s build a holistic and well-understood plan to budget for acquisition, retention and advocacy efforts.

Happy Stakeholders

I helped grow OnDeck (now NYSE: ENVA) and Bain Capital Ventures (BCV) marketing teams from early days to established marketing machines across every customer touchpoint. I can help you do the same.

Build The Team

From launching new brands, refreshing well-loved ones and developing product narratives and launches, embedding with ambitious founders and marketing leaders to solve business challenges is my true passion.

How I Work

Client Types

Founders at Early-Stage Startups

Heads of Marketing for Series A - C

Marketing Partners at Venture Capital Firms

Chief Marketing Officers for Established Brands

Boutique Agencies and Designers

I've solved marketing challenges ranging from creating brand narratives and building teams to designing websites and launching campaigns with measurable results for my clients.

Body of Work